Lee Zhi Ying

Role: Strategist and main designer for poster and brochure

Brief:
To help Greek company Helios Pasta to create a packaging design for their newly created instant noodle, Nóstimo, which is infused with the world's most expensive spice, Saffron.

Objective:
To establish the Brand in Asia Market, also to get potential busy upmarket customers to try on this new product and purchase it as an enjoyable healthy choice.

Parent Concept:
Helios Pasta New Product Name: Nóstimo (to be created as a logotype for the product)

Logotype Concept:
The purple flower symbolises Saffron flower and is growing out of the type to show that Saffron is deeply infused in Nóstimo cup noodles.

Packaging Concept:
The dark blue and beige colour symbolises Greek, which is Helios Pasta's origin. The text is gold plated to catch customers' attention and emphasise that Nóstimo is an upmarket brand, and is superior to its competitors. 

Poster/Brochure Concept:
The main objectives of the poster and brochure were to emphasise on the healthiness of Nóstimo at the same time to highlight Nóstimo as first-rate cup noodles.

Module: Visual Communications
Year 1 Diploma in Mass Communication